Choose a moderate, realistic goal so you can create momentum. You can always raise it later.
To set the goal, learn about the costs the beneficiary is facing and add up these expenses. Once your fundraiser is hitting its stride and halfway to its original goal, consider raising the figure to inspire more people to help. You can also increase your goal at any point if you find the financial needs have grown since you kicked off the fundraiser.
Be sure to update your campaign description with these new costs so potential donors can easily see what their money is supporting.
For more tips on creating a fundraiser goal, please see the following article:
Need to update your fundraiser goal? Check out the following article: