Telling your story well is the most important part of your campaign, as this is how you will truly connect with your donors and supporters.
People think in stories. Tell the who, what, and why. Who is the fundraiser for? What happened? What are the funds being used for? Where is the beneficiary located? What is your relation to the beneficiary? And so forth! Just be honest, be yourself, and get it all out there.
If you have a breakdown of the costs, include this along with photos of any statements or documentation you may have. Donors always appreciate transparency when donating their money to a cause.
We recommend breaking up the description into multiple paragraphs, as it will be easier to read.
For more information on how to improve your fundraiser description, please see the following articles:
How Your Fundraiser Description Length Influences Donations
Storytelling Tips for a Successful Crowdfunding Campaign