Telling your story honestly

Answer basic questions any reader would have, such as who the fundraiser is for; what happened; where, when, and why it's important to you; how you know the organizer or beneficiary; and how the funds will be used.

Include a breakdown of the costs that comprise the goal. For example, "How the funds will be used: $1,000 will be used for medical transportation. The other $9,000 will cover Jennifer's unpaid leave from work to care for her children."